{"id":297,"date":"2026-01-19T19:57:55","date_gmt":"2026-01-19T18:57:55","guid":{"rendered":"https:\/\/www.profi.cloud\/?page_id=297"},"modified":"2026-06-18T21:12:21","modified_gmt":"2026-06-18T19:12:21","slug":"web","status":"publish","type":"page","link":"https:\/\/www.profi.cloud\/en\/web\/","title":{"rendered":"Website"},"content":{"rendered":"<div class=\"wp-block-group alignfull moje-center has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background:var(--wp--preset--gradient--primary);margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xx-large);padding-bottom:0\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 class=\"has-text-align-center has-link-color wp-elements-1a2b1ab201a192710d18f376476bd8dd wp-block-post-title has-text-color has-background-color\">Website<\/h1>\n\n\n<h2 id=\"section-0\" class=\"wp-block-heading has-text-align-center has-white-color has-transparent-background-color has-text-color has-background has-xxxx-large-font-size\" style=\"letter-spacing:-1px;text-transform:none\">profi. <sup>#pages<\/sup><\/h2>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color wp-block-paragraph\">We implement new websites and redesign existing projects. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--xx-large);padding-bottom:var(--wp--preset--spacing--xx-large)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-ec77659f wp-block-columns-is-layout-flex\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-c2d5c07e wp-block-column-is-layout-flow\" style=\"padding-top:0;flex-basis:35%\">\n<p class=\"has-text-align-left is-style-ariafse-paragraph-button-color wp-block-paragraph\" style=\"border-top-left-radius:7px;border-top-right-radius:7px;border-bottom-left-radius:7px;border-bottom-right-radius:7px;text-transform:uppercase\">Koncept<\/p>\n\n\n\n<h2 id=\"section-1\" class=\"wp-block-heading has-heading-color has-text-color has-link-color has-xxx-large-font-size wp-elements-16b9fb1b25c36a9cd773f4ec8e5ceaec\">Create a concept to create a clear idea.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-fca6901d wp-block-column-is-layout-flow\" style=\"padding-top:0\">\n<h3 class=\"wp-block-heading has-text-align-left has-current-color-color has-text-color has-xx-large-font-size\" style=\"font-style:normal;font-weight:700\">Thoughtful and friendly design is important<\/h3>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\"><strong>When planning a new website, think carefully and create a clear concept. <\/strong>Start with your strategy, consider the needs of your visitors and the purpose your website is intended to fulfill.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Reach out to an experienced specialist, graphic designer or UX designer who will help you choose the right colors, tone of communication and visual style for your brand. Such an expert can transform your ideas into a unified visual language that will be authentic, understandable and memorable for your visitors. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-63a0f08a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-c52f266b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-3f8ce4cc wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e6b71fad wp-block-group-is-layout-constrained\">\n<p class=\"is-style-ariafse-paragraph-button-color wp-block-paragraph\" style=\"border-top-left-radius:7px;border-top-right-radius:7px;border-bottom-left-radius:7px;border-bottom-right-radius:7px;text-transform:uppercase\">New website<\/p>\n\n\n\n<h2 id=\"section-2\" class=\"wp-block-heading has-xxxx-large-font-size\" style=\"font-style:normal;font-weight:700\">Planning a new website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Are you planning a new website or just modifying an existing one? Don't forget the basic principles and best practices for the best result. Don't be afraid to involve a graphic designer or UX expert, their experience can significantly improve the final impression and usability of your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group has-border-color has-outline-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-ced13fd4 wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:4px;padding-top:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-large-font-size\">Determine the purpose of the website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">E-shop, portfolio, company presentation or blog, each type has a different structure and goals.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-border-color has-outline-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-ced13fd4 wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:4px;min-height:0px;padding-top:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-large-font-size\">Target group<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Who are you creating the website for? The communication style, content, and features should match their needs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-ced13fd4 wp-block-group-is-layout-constrained\" style=\"border-color:#E6E9EF;border-width:1px;border-radius:4px;padding-top:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-large-font-size\">Structure and navigation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Simple and clear menu, logical division of pages so that the visitor does not get lost.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-ced13fd4 wp-block-group-is-layout-constrained\" style=\"border-color:#E6E9EF;border-width:1px;border-radius:4px;padding-top:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-large-font-size\">UX a UI design<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The website should be intuitive, the visitor can quickly find their way around and easily find what they are looking for.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-ced13fd4 wp-block-group-is-layout-constrained\" style=\"border-color:#E6E9EF;border-width:1px;border-radius:4px;padding-top:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-large-font-size\">Content and copywriting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Texts that speak to the visitor are clear and structured.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-ced13fd4 wp-block-group-is-layout-constrained\" style=\"border-color:#E6E9EF;border-width:1px;border-radius:4px;padding-top:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small)\">\n<h3 class=\"wp-block-heading has-large-font-size\">Safety<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SSL certificate, WordPress and plugin updates, spam protection.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--large)\">\n<h2 id=\"section-3\" class=\"wp-block-heading has-text-align-center moje-center\">A website in line with your brand.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you create a well-developed brand strategy for your website, you don't have to worry about it either. A brand manual, based on your identity, values, and specific needs, provides clear guidance for visual style, tone of communication, and content. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It ensures that every element of your website, from colors and typography to structure and text, is consistent and strategically supports your goals. Such a strategy is not only the foundation of a strong brand, but also ensures that your online presence is compelling, understandable, and effective.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-7f5612fb wp-block-group-is-layout-constrained\" style=\"padding-top:113px;padding-bottom:var(--wp--preset--spacing--xx-large)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-0e97621e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<p class=\"is-style-ariafse-paragraph-button-color wp-block-paragraph\" style=\"border-radius:8px\">TIP<\/p>\n\n\n\n<h2 id=\"section-4\" class=\"wp-block-heading has-heading-color has-text-color has-link-color has-xxx-large-font-size wp-elements-46db8e66a430c98e8c8338df8e1b4651\" style=\"font-style:normal;font-weight:700\">Don't forget when creating a website<\/h2>\n\n\n\n<p class=\"is-style-default has-medium-font-size wp-block-paragraph\">It may seem obvious, but in practice we often encounter errors and shortcomings that plague most websites. That's why we emphasize precise and high-quality work that eliminates common problems and ensures that every website works as it should.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--small)\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"section-5\" class=\"wp-block-heading is-style-ariafse-heading-jalsa\">01<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-heading-color has-text-color has-large-font-size\" style=\"margin-top:-36px;padding-left:var(--wp--preset--spacing--small)\">Unfriendly design and poor usability<\/h3>\n\n\n\n<p class=\"is-style-ariafse-paragraph-bottom-line wp-block-paragraph\" style=\"margin-left:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--medium)\">A visitor quickly gets lost on the website, doesn't find what they're looking for, or is discouraged by unclear navigation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"section-6\" class=\"wp-block-heading is-style-ariafse-heading-jalsa\">03<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-heading-color has-text-color has-large-font-size\" style=\"margin-top:-36px;padding-left:var(--wp--preset--spacing--small)\">Inconsistent brand and visual style<\/h3>\n\n\n\n<p class=\"is-style-ariafse-paragraph-bottom-line wp-block-paragraph\" style=\"margin-left:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--medium)\">Colors, fonts, tone of communication, and visual elements are not unified, which weakens brand trust and recognition.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"section-7\" class=\"wp-block-heading is-style-ariafse-heading-jalsa\">02<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-heading-color has-text-color has-large-font-size\" style=\"margin-top:-36px;padding-left:var(--wp--preset--spacing--small)\">Missing analytics<\/h3>\n\n\n\n<p class=\"is-style-ariafse-paragraph-bottom-line wp-block-paragraph\" style=\"margin-left:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--medium)\">Without measuring traffic, user behavior, and conversions, it's hard to decide what to improve.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group moje-center has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px;background:var(--wp--preset--gradient--primary);padding-top:var(--wp--preset--spacing--x-large);padding-right:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--x-large)\">\n<h2 id=\"section-8\" class=\"wp-block-heading has-text-align-center has-white-color has-text-color\" style=\"letter-spacing:-1px\">Do you know how to do it, but want to make sure?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color wp-block-paragraph\">A non-binding and independent consultation will show you where your website stands and where it can go.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a49f0ca2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ariafse-button-inverse\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.profi.cloud\/en\/contact\/\">Contact<\/a><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>profi. #str\u00e1nky Realizujeme nov\u00e9 webov\u00e9 str\u00e1nky i re-design st\u00e1vaj\u00edc\u00edch projekt\u016f. Koncept Vytvo\u0159te si koncept pro vytvo\u0159en\u00ed jasn\u00e9 p\u0159edstavy. Promy\u0161len\u00fd a p\u0159\u00edv\u011btiv\u00fd design je d\u016fle\u017eit\u00fd P\u0159i pl\u00e1nov\u00e1n\u00ed nov\u00e9ho webu v\u0161e d\u016fkladn\u011b promyslete a vytvo\u0159te si jasn\u00fd koncept. Vych\u00e1zejte p\u0159itom ze sv\u00e9 strategie, zohledn\u011bte pot\u0159eby n\u00e1v\u0161t\u011bvn\u00edk\u016f a \u00fa\u010del, kter\u00fd m\u00e1 v\u00e1\u0161 web napl\u0148ovat. Oslovte zku\u0161en\u00e9ho specialistu, grafika [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank-page-profi-clou","meta":{"_ariafse_meta_header_display":false,"_ariafse_meta_footer_display":false,"_ariafse_meta_site_title_display":false,"_ariafse_meta_sticky_header":false,"_ariafse_meta_transparent_header":false,"footnotes":""},"class_list":["post-297","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/pages\/297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/comments?post=297"}],"version-history":[{"count":18,"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/pages\/297\/revisions"}],"predecessor-version":[{"id":1331,"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/pages\/297\/revisions\/1331"}],"wp:attachment":[{"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/media?parent=297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}