{"id":1118,"date":"2026-04-14T19:21:45","date_gmt":"2026-04-14T17:21:45","guid":{"rendered":"https:\/\/www.profi.cloud\/?p=1118"},"modified":"2026-06-10T13:57:15","modified_gmt":"2026-06-10T11:57:15","slug":"jak-tvorit-stranku-nebo-prispevek-ve-wordpressu-pruvodce-editorem","status":"publish","type":"post","link":"https:\/\/www.profi.cloud\/en\/jak-tvorit-stranku-nebo-prispevek-ve-wordpressu-pruvodce-editorem\/","title":{"rendered":"How to create a page or post in WordPress (Editor's Guide)"},"content":{"rendered":"<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"toph2 wp-block-paragraph\">Administrace WordPressu, postaven\u00e1 na modern\u00edm editoru blok\u016f, je v podstat\u011b vizu\u00e1ln\u00ed stavebnice. Ka\u017ed\u00fd prvek, kter\u00fd na str\u00e1nku vlo\u017e\u00edte, a\u0165 u\u017e je to oby\u010dejn\u00fd odstavec, velk\u00fd nadpis nebo galerie fotek, se chov\u00e1 jako samostatn\u00e1 jednotka s vlastn\u00edmi pravidly. Tento syst\u00e9m v\u00e1m d\u00e1v\u00e1 obrovskou svobodu v tom, jak bude v\u00fdsledek vypadat, ale vy\u017eaduje, abyste hned na za\u010d\u00e1tku pochopili rozd\u00edl mezi dv\u011bma pil\u00ed\u0159i, na kter\u00fdch WordPress stoj\u00ed.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><div class=\"article-toc\"><strong>Obsah \u010dl\u00e1nku:<\/strong><ul><li><a href=\"#section-0\">Z\u00e1sadn\u00ed rozhodnut\u00ed: Je to Str\u00e1nka, nebo P\u0159\u00edsp\u011bvek?<\/a><\/li><li><a href=\"#section-1\">Horn\u00ed li\u0161ta a vizu\u00e1ln\u00ed navigace v obsahu<\/a><\/li><li><a href=\"#section-2\">Hlavn\u00ed edita\u010dn\u00ed plocha a obsahov\u00e1 hierarchie<\/a><\/li><li><a href=\"#section-3\">Vkl\u00e1d\u00e1n\u00ed prvk\u016f (+): Od textu k interaktivn\u00edmu obsahu<\/a><\/li><li><a href=\"#section-4\">Nastaven\u00ed \u010dl\u00e1nku: Prav\u00fd panel a technick\u00e9 nastaven\u00ed<\/a><\/li><li><a href=\"#section-5\">Fin\u00e1ln\u00ed kontrola p\u0159ed publikov\u00e1n\u00edm<\/a><\/li><\/ul><\/div><\/pre>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"section-0\" class=\"wp-block-heading\">Z\u00e1sadn\u00ed rozhodnut\u00ed: Je to Str\u00e1nka, nebo P\u0159\u00edsp\u011bvek?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tohle je nej\u010dast\u011bj\u0161\u00ed chyba. Pokud zvol\u00edte \u0161patn\u011b, v\u00e1\u0161 web bude pro n\u00e1v\u0161t\u011bvn\u00edky i Google nep\u0159ehledn\u00fd.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u0159\u00edsp\u011bvek (\u010cl\u00e1nek):<\/strong> Slou\u017e\u00ed pro <strong>dynamick\u00fd obsah<\/strong>. M\u00e1 datum vyd\u00e1n\u00ed a autora. P\u0159\u00edsp\u011bvky se \u0159ad\u00ed do rubrik a \u0161t\u00edtk\u016f. Jsou to va\u0161e aktuality, tipy, n\u00e1vody nebo report\u00e1\u017ee. P\u0159\u00edsp\u011bvky syt\u00ed web \u201e\u010derstv\u00fdmi daty\u201c, d\u00edky kter\u00fdm v\u00e1s vyhled\u00e1va\u010de (Google, Seznam) za\u010dnou posouvat nahoru.<\/li>\n\n\n\n<li><strong>Str\u00e1nka:<\/strong> Slou\u017e\u00ed pro <strong>statick\u00fd obsah<\/strong>. Jsou to pevn\u00e9 pil\u00ed\u0159e webu. Nemaj\u00ed rubriky ani datum vyd\u00e1n\u00ed. Typick\u00fdmi p\u0159\u00edklady jsou: <em>Kontakt, O n\u00e1s, Na\u0161e slu\u017eby, Obchodn\u00ed podm\u00ednky<\/em>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pravidlo prav\u00e9 ruky:<\/strong> Pokud o n\u011b\u010dem informujete, je to p\u0159\u00edsp\u011bvek. Pokud n\u011bco definujete, je to str\u00e1nka.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"section-1\" class=\"wp-block-heading\">Horn\u00ed li\u0161ta a vizu\u00e1ln\u00ed navigace v obsahu<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-block-paragraph\">Kdy\u017e se pod\u00edv\u00e1te na editor (viz obr\u00e1zek), v horn\u00ed \u010d\u00e1sti najdete n\u00e1stroje pro ovl\u00e1d\u00e1n\u00ed cel\u00e9ho procesu. V modern\u00edm webdesignu je toti\u017e z\u00e1sadn\u00ed funkcionality, tedy logick\u00e9 \u0159azen\u00ed informac\u00ed. Krom\u011b klasick\u00e9ho vkl\u00e1d\u00e1n\u00ed nov\u00fdch blok\u016f p\u0159es modr\u00e9 tla\u010d\u00edtko (+) je zde naprosto kl\u00ed\u010dov\u00fd prvek: <strong>Zobrazen\u00ed seznamu<\/strong> (ikona t\u0159\u00ed \u010d\u00e1rek vlevo naho\u0159e).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V t\u00e9to sekci najdete:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Knihovnu blok\u016f (+):<\/strong> Otev\u00edr\u00e1 nab\u00eddku v\u0161eho od textu p\u0159es tabulky a\u017e po slo\u017eit\u00e9 widgety.<\/li>\n\n\n\n<li><strong>Osnovu (Seznam):<\/strong> Va\u0161e mapa \u010dl\u00e1nku. Okam\u017eit\u011b vid\u00edte, zda pod nadpisem H2 spr\u00e1vn\u011b n\u00e1sleduje text, nebo zda jste tam omylem nenechali pr\u00e1zdn\u00fd blok.<\/li>\n\n\n\n<li><strong>Kroky zp\u011bt a vp\u0159ed:<\/strong> Klasick\u00e9 \u0161ipky pro opravu chyb bez nutnosti v\u0161e p\u0159episovat.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"1024\" src=\"https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Zakladni-rozlozeni-621x1024.jpg\" alt=\"\" class=\"wp-image-1125\" style=\"aspect-ratio:0.6064516129032258;object-fit:cover\" srcset=\"https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Zakladni-rozlozeni-621x1024.jpg 621w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Zakladni-rozlozeni-182x300.jpg 182w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Zakladni-rozlozeni-7x12.jpg 7w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Zakladni-rozlozeni.jpg 738w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"section-2\" class=\"wp-block-heading\">Hlavn\u00ed edita\u010dn\u00ed plocha a obsahov\u00e1 hierarchie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Samotn\u00e1 tvorba obsahu prob\u00edh\u00e1 uprost\u0159ed obrazovky. V\u0161e za\u010d\u00edn\u00e1 u <strong>N\u00e1zvu<\/strong>, co\u017e je nejd\u016fle\u017eit\u011bj\u0161\u00ed nadpis cel\u00e9ho dokumentu (H1). Z hlediska SEO i \u010dten\u00e1\u0159e mus\u00ed b\u00fdt tento n\u00e1zev trefn\u00fd a obsahovat kl\u00ed\u010dov\u00e1 slova. Pod n\u00e1zvem u\u017e n\u00e1sleduje prostor pro jednotliv\u00e9 bloky. WordPress v\u00e1m umo\u017e\u0148uje ps\u00e1t p\u0159irozen\u011b, ale pro dobrou \u010ditelnost doporu\u010duji text neust\u00e1le \u0159edit.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1kladn\u00ed bloky pro strukturu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nadpisy (H2, H3):<\/strong> Rozd\u011bluj\u00ed text na logick\u00e9 podkapitoly. Nikdy je nep\u0159eskakujte. <\/li>\n\n\n\n<li><strong>Seznamy (Odr\u00e1\u017eky):<\/strong> Skv\u011bl\u00e9 pro shrnut\u00ed v\u00fdhod nebo postupu. \u010cten\u00e1\u0159ovo oko na nich p\u0159irozen\u011b spo\u010dine.<\/li>\n\n\n\n<li><strong>M\u00e9dia:<\/strong> Obr\u00e1zky a galerie, kter\u00e9 \u201erozbij\u00ed\u201c dlouh\u00e9 bloky textu a udr\u017e\u00ed pozornost.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016fj tip: <\/strong>V cel\u00e9m \u010dl\u00e1nku zvolte pouze jeden nadpis H1, zpravidla to b\u00fdv\u00e1 ten prvn\u00ed kter\u00fd vid\u00edme jako &#8222;N\u00e1zev str\u00e1nky&#8220;.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/hirerarchie-prispevku-1024x696.jpg\" alt=\"\" class=\"wp-image-1126\" srcset=\"https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/hirerarchie-prispevku-1024x696.jpg 1024w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/hirerarchie-prispevku-300x204.jpg 300w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/hirerarchie-prispevku-768x522.jpg 768w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/hirerarchie-prispevku-18x12.jpg 18w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/hirerarchie-prispevku.jpg 1374w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"section-3\" class=\"wp-block-heading\">Vkl\u00e1d\u00e1n\u00ed prvk\u016f (+): Od textu k interaktivn\u00edmu obsahu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak u\u017e jsme si \u0159ekli, WordPress funguje na b\u00e1zi blok\u016f. To v\u00e1m d\u00e1v\u00e1 mo\u017enost do textu vkl\u00e1dat prvky, kter\u00e9 \u010dten\u00e1\u0159e udr\u017e\u00ed v pozoru a dodaj\u00ed va\u0161emu sd\u011blen\u00ed v\u00e1hu. Mezi ty nejd\u016fle\u017eit\u011bj\u0161\u00ed pat\u0159\u00ed:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<ul class=\"wp-block-list\">\n<li><strong>Obr\u00e1zky a galerie:<\/strong> Fotka \u0159ekne v\u00edc ne\u017e tis\u00edc slov, ale mus\u00ed b\u00fdt spr\u00e1vn\u011b vlo\u017een\u00e1. V\u017edy dbejte na to, aby obr\u00e1zek nebyl zbyte\u010dn\u011b obrovsk\u00fd (datov\u011b), aby se str\u00e1nka na\u010d\u00edtala rychle. Pokud vkl\u00e1d\u00e1te v\u00edce fotek najednou, vyu\u017eijte blok <strong>Galerie<\/strong>, kter\u00fd je automaticky poskl\u00e1d\u00e1 do p\u0159ehledn\u00e9 m\u0159\u00ed\u017eky.<\/li>\n\n\n\n<li><strong>Citace:<\/strong> Chcete-li zd\u016fraznit d\u016fle\u017eitou my\u0161lenku nebo citovat odborn\u00edka, pou\u017eijte blok <strong>Citace<\/strong>. Ten text vizu\u00e1ln\u011b odd\u011bl\u00ed od zbytku \u010dl\u00e1nku, p\u0159id\u00e1 mu svislou linku nebo kurz\u00edvu a okam\u017eit\u011b p\u0159it\u00e1hne oko \u010dten\u00e1\u0159e. Je to skv\u011bl\u00fd n\u00e1stroj pro zv\u00fd\u0161en\u00ed d\u016fv\u011bryhodnosti va\u0161eho textu.<\/li>\n\n\n\n<li><strong>Tabulky:<\/strong> Pokud pot\u0159ebujete porovnat parametry produkt\u016f nebo p\u0159ehledn\u011b zobrazit data, zapome\u0148te na vypisov\u00e1n\u00ed do odstavc\u016f. Blok <strong>Tabulka<\/strong> v\u00e1m umo\u017en\u00ed vytvo\u0159it \u0159\u00e1dky a sloupce, kter\u00e9 jsou p\u0159ehledn\u00e9 i na mobiln\u00edch telefonech. Je to nejprofesion\u00e1ln\u011bj\u0161\u00ed zp\u016fsob, jak prezentovat technick\u00e9 \u00fadaje nebo cen\u00edky.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016fj tip pro vkl\u00e1d\u00e1n\u00ed:<\/strong> Nezahl\u0165te \u010dten\u00e1\u0159e hned na za\u010d\u00e1tku. Pou\u017e\u00edvejte tyto prvky m\u00e9n\u011b, obr\u00e1zek po ka\u017ed\u00fdch dvou a\u017e t\u0159ech odstavc\u00edch nebo citace uprost\u0159ed del\u0161\u00edho textu zajist\u00ed, \u017ee lid\u00e9 \u010dl\u00e1nek do\u010dtou a\u017e do konce.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"938\" src=\"https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Pridani-bloku-napriklad-s-obrazky.jpg\" alt=\"\" class=\"wp-image-1127\" srcset=\"https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Pridani-bloku-napriklad-s-obrazky.jpg 944w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Pridani-bloku-napriklad-s-obrazky-300x298.jpg 300w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Pridani-bloku-napriklad-s-obrazky-150x150.jpg 150w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Pridani-bloku-napriklad-s-obrazky-768x763.jpg 768w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Pridani-bloku-napriklad-s-obrazky-12x12.jpg 12w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"section-4\" class=\"wp-block-heading\">Nastaven\u00ed \u010dl\u00e1nku: Prav\u00fd panel a technick\u00e9 nastaven\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prav\u00e1 \u010d\u00e1st obrazovky je technick\u00fdm srdcem editoru. Panel je rozd\u011blen na dv\u011b karty: <strong>P\u0159\u00edsp\u011bvek\/Str\u00e1nka<\/strong> (glob\u00e1ln\u00ed nastaven\u00ed) a <strong>Blok<\/strong> (nastaven\u00ed konkr\u00e9tn\u00edho prvku).<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-80868740 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-block-paragraph\"><strong>V z\u00e1lo\u017ece P\u0159\u00edsp\u011bvek \/ Str\u00e1nka ohl\u00eddejte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trval\u00fd odkaz (URL):<\/strong> Mus\u00ed b\u00fdt stru\u010dn\u00fd, bez diakritiky a srozumiteln\u00fd (nap\u0159. <em>domena.cz\/kontakt<\/em>).<\/li>\n\n\n\n<li><strong>N\u00e1hledov\u00fd obr\u00e1zek:<\/strong> Kriticky d\u016fle\u017eit\u00fd prvek. Je to \u201ev\u00fdkladn\u00ed sk\u0159\u00ed\u0148\u201c \u010dl\u00e1nku v seznamech a na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/li>\n\n\n\n<li><strong>\u010casov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f:<\/strong> Pokud m\u00e1te p\u0159ipraveno v\u00edce text\u016f najednou, nedoporu\u010duji je publikovat v\u0161echny v jeden den. Mnohem efektivn\u011bj\u0161\u00ed je nastavit si v prav\u00e9m panelu postupn\u00e9 zve\u0159ej\u0148ov\u00e1n\u00ed, nap\u0159\u00edklad na t\u00fddenn\u00ed b\u00e1zi. Web tak bude pro vyhled\u00e1va\u010de i \u010dten\u00e1\u0159e p\u016fsobit \u017eiv\u011b a udr\u017eovan\u011b po del\u0161\u00ed dobu.<\/li>\n\n\n\n<li><strong>Rubriky:<\/strong> Slou\u017e\u00ed k logick\u00e9mu za\u0159azen\u00ed \u010dl\u00e1nku. Jeden text by m\u011bl m\u00edt ide\u00e1ln\u011b jednu hlavn\u00ed rubriku.<\/li>\n\n\n\n<li><strong>\u0160t\u00edtky:<\/strong> Jsou to konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 \u010dl\u00e1nek dopl\u0148uj\u00ed. Zat\u00edmco rubrika je obecn\u00e1 (nap\u0159. <em>3D tisk<\/em>), \u0161t\u00edtek je specifick\u00fd (nap\u0159. <em>PETG<\/em> nebo <em>Bambu Lab<\/em>). \u0160t\u00edtky propojuj\u00ed podobn\u00e1 t\u00e9mata nap\u0159\u00ed\u010d r\u016fzn\u00fdmi rubrikami.<\/li>\n\n\n\n<li><strong>Diskuse:<\/strong> U statick\u00fdch str\u00e1nek doporu\u010duji koment\u00e1\u0159e vyp\u00ednat, u blogu naopak podporovat. Ov\u0161em si pohl\u00eddejte ochranu proti spamu vhodn\u00fdm pluginem.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V z\u00e1lo\u017ece Blok pak lad\u00edte detaily:<\/strong> Pokud se p\u0159epnete na kartu <strong>Blok<\/strong>, ovliv\u0148ujete pouze ten prvek, na kter\u00e9m m\u00e1te zrovna kurzor. Tady se d\u011bj\u00ed ty nejjemn\u011bj\u0161\u00ed \u00fapravy, od barvy zv\u00fdrazn\u011bn\u00ed textu a\u017e po <strong>Alternativn\u00ed text (alt)<\/strong> u obr\u00e1zk\u016f. Ten popisuje, co na fotce skute\u010dn\u011b je, co\u017e pom\u00e1h\u00e1 Googlu indexovat v\u00e1\u0161 obsah a lidem nejen se zrakov\u00fdm posti\u017een\u00edm pochopit v\u00fdznam vizu\u00e1ln\u00edch prvk\u016f.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"952\" src=\"https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Uprava-prispevku-a-url.jpg\" alt=\"\" class=\"wp-image-1128\" srcset=\"https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Uprava-prispevku-a-url.jpg 532w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Uprava-prispevku-a-url-168x300.jpg 168w, https:\/\/www.profi.cloud\/wp-content\/uploads\/2026\/04\/Uprava-prispevku-a-url-7x12.jpg 7w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"section-5\" class=\"wp-block-heading toph2\">Fin\u00e1ln\u00ed kontrola p\u0159ed publikov\u00e1n\u00edm<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159edt\u00edm, ne\u017e stisknete modr\u00e9 tla\u010d\u00edtko <strong>Publikovat<\/strong>, vyu\u017eijte tla\u010d\u00edtko <strong>N\u00e1hled<\/strong>, kter\u00e9 v\u00e1m \u010dl\u00e1nek zobraz\u00ed p\u0159esn\u011b tak, jak ho uvid\u00ed n\u00e1v\u0161t\u011bvn\u00edk. V administraci se toti\u017e v\u0161e m\u016f\u017ee zd\u00e1t v po\u0159\u00e1dku, ale na skute\u010dn\u00e9m webu se m\u016f\u017ee st\u00e1t, \u017ee obr\u00e1zek bude p\u0159\u00edli\u0161 velk\u00fd nebo nadpis p\u0159\u00edli\u0161 bl\u00edzko textu. Teprve po t\u00e9to kontrole je v\u00e1\u0161 obsah p\u0159ipraven k ostr\u00e9mu zve\u0159ejn\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u016fj tip:<\/strong> Pamatujte tak\u00e9 na pravidelnost. Google, stejn\u011b jako soci\u00e1ln\u00ed s\u00edt\u011b, miluje \u010derstv\u00e1 data a discipl\u00ednu. Pokud budete sv\u016fj web sytit nov\u00fdm obsahem pravideln\u011b, algoritmy si v\u00e1s za\u010dnou v\u0161\u00edmat \u010d\u00edm d\u00e1l v\u00edc a va\u0161e pozice ve vyhled\u00e1v\u00e1n\u00ed porostou. Nen\u00ed nutn\u00e9 ps\u00e1t ka\u017ed\u00fd den, ale najd\u011bte si tempo, kter\u00e9 udr\u017e\u00edte i jeden kvalitn\u00ed \u010dl\u00e1nek za \u010dtrn\u00e1ct dn\u00ed ud\u011bl\u00e1 pro va\u0161i reputaci u vyhled\u00e1va\u010d\u016f z\u00e1zraky.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><code><div class=\"summary-box\"><strong>Rychl\u00e9 shrnut\u00ed \u010dl\u00e1nku:<\/strong><div class=\"summary-content\"><p><\/code><\/p>\n<p class=\"wp-block-paragraph\">Administrace WordPressu se m\u016f\u017ee na prvn\u00ed pohled zd\u00e1t slo\u017eit\u00e1, ale ve skute\u010dnosti je navr\u017eena tak, aby v\u00e1m co nejv\u00edce usnadnila ka\u017edodenn\u00ed pr\u00e1ci s obsahem. Cel\u00fd syst\u00e9m je rozd\u011blen do logick\u00fdch sekc\u00ed a blok\u016f, kter\u00e9 odd\u011bluj\u00ed psan\u00ed \u010dl\u00e1nk\u016f od technick\u00e9ho nastaven\u00ed a vzhledu webu. Pokud si osvoj\u00edte n\u011bkolik z\u00e1kladn\u00edch princip\u016f a nau\u010d\u00edte se \u010d\u00edst v prav\u00e9m panelu nastaven\u00ed, stane se pro v\u00e1s spr\u00e1va webu rutinn\u00ed z\u00e1le\u017eitost\u00ed, kter\u00e1 v\u00e1m umo\u017en\u00ed pln\u011b se soust\u0159edit na to podstatn\u00e9, budov\u00e1n\u00ed va\u0161\u00ed zna\u010dky a komunikaci se z\u00e1kazn\u00edky.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Rychl\u00fd p\u0159ehled: Jak ovl\u00e1dnout editor v 6 bodech<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>P\u0159\u00edsp\u011bvek vs. Str\u00e1nka:<\/strong> P\u0159\u00edsp\u011bvky jsou pro <strong>aktuality a blog<\/strong> (syt\u00ed web daty pro Google). Str\u00e1nky jsou <strong>statick\u00e9<\/strong> a nem\u011bnn\u00e9 (Kontakt, O n\u00e1s).<\/li>\n<li><strong>Struktura p\u0159es Bloky:<\/strong> Vyu\u017e\u00edvejte nadpisy (H2, H3), citace pro zd\u016frazn\u011bn\u00ed a tabulky pro data. Text bez vizu\u00e1ln\u00edch prvk\u016f nikdo nedo\u010dte.<\/li>\n<li><strong>Po\u0159\u00e1dek v t\u00e9matech:<\/strong> <strong>Rubriky<\/strong> jsou hlavn\u00ed \u0161katulky v knihovn\u011b. <strong>\u0160t\u00edtky<\/strong> jsou konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e1 slova (detaily), kter\u00e1 \u010dl\u00e1nky propojuj\u00ed nap\u0159\u00ed\u010d t\u00e9maty.<\/li>\n<li><strong>Obr\u00e1zky a SEO:<\/strong> V\u017edy vypl\u0148ujte <strong>Alternativn\u00ed text (alt)<\/strong>. Pom\u00e1h\u00e1te t\u00edm vyhled\u00e1va\u010d\u016fm pochopit obsah fotky a zvy\u0161ujete p\u0159\u00edstupnost webu.<\/li>\n<li><strong>Technick\u00e9 detaily v URL:<\/strong> Trval\u00fd odkaz (URL) v prav\u00e9m panelu dr\u017ete kr\u00e1tk\u00fd a bez diakritiky. N\u00e1hledov\u00fd obr\u00e1zek nastavte u ka\u017ed\u00e9ho \u010dl\u00e1nku, je to jeho \u201etv\u00e1\u0159\u201c.<\/li>\n<li><strong>Pravidelnost nadev\u0161e:<\/strong> Google i soci\u00e1ln\u00ed s\u00edt\u011b miluj\u00ed pravideln\u00fd p\u0159\u00edsun informac\u00ed. Najd\u011bte si tempo, kter\u00e9 udr\u017e\u00edte, a web v\u00e1m to vr\u00e1t\u00ed lep\u0161\u00edmi pozicemi.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><strong>M\u016fj tip:<\/strong> P\u0159ed ka\u017ed\u00fdm publikov\u00e1n\u00edm pou\u017eijte tla\u010d\u00edtko <strong>N\u00e1hled<\/strong>. To, co vid\u00edte v editoru, se m\u016f\u017ee na ostr\u00e9m webu m\u00edrn\u011b li\u0161it, tak a\u0165 m\u00e1te jistotu, \u017ee je v\u0161e perfektn\u00ed.<\/p>\n<p class=\"wp-block-paragraph\"><code><\/p>\n<\/div><\/div><\/code><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Administrace WordPressu, postaven\u00e1 na modern\u00edm editoru blok\u016f, je v podstat\u011b vizu\u00e1ln\u00ed stavebnice. Ka\u017ed\u00fd prvek, kter\u00fd na str\u00e1nku vlo\u017e\u00edte, a\u0165 u\u017e je to oby\u010dejn\u00fd odstavec, velk\u00fd nadpis nebo galerie fotek, se chov\u00e1 jako samostatn\u00e1 jednotka s vlastn\u00edmi pravidly. Tento syst\u00e9m v\u00e1m d\u00e1v\u00e1 obrovskou svobodu v tom, jak bude v\u00fdsledek vypadat, ale vy\u017eaduje, abyste hned na za\u010d\u00e1tku [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ariafse_meta_header_display":false,"_ariafse_meta_footer_display":false,"_ariafse_meta_site_title_display":false,"_ariafse_meta_sticky_header":false,"_ariafse_meta_transparent_header":false,"footnotes":""},"categories":[1,24,14],"tags":[28,25,19],"class_list":["post-1118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-webskola","category-wordpress","tag-administrace","tag-web","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/posts\/1118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/comments?post=1118"}],"version-history":[{"count":20,"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/posts\/1118\/revisions"}],"predecessor-version":[{"id":1165,"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/posts\/1118\/revisions\/1165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/media\/1122"}],"wp:attachment":[{"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/media?parent=1118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/categories?post=1118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.profi.cloud\/en\/wp-json\/wp\/v2\/tags?post=1118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}